Sara Elgendy is 27 years old certified entrepreneur from the U.S Embassy of Cairo. For her love of fashion and cinema since she’s young, she founded Ontha in 2017 . Sara believes many people go through their lives without being recognized by others. Not being recognized makes a person sad and causes them to lose themselves and hope. Sara creates the designs with cinematic photography, so the designs connects and touches the heart of her audience. Sara is obsessed with fictional characters, she inspires her designs and stories from it and make it real. Peterpan one of her favorite fictional character and she wants to make that Neverland in real life. Currently Ontha is sharing the stories of women who have been silenced, kept away from the world. Working with the untypical models and designs that showcase why Ontha is here.